The Green Premium

March 31, 2010 at 11:17 am in Entrepreneurship, Speechifying by John Freisinger | No Comments

Yesterday I spoke on a panel in front of an audience of green entrepreneurs. I cited an older study that I had seen that indicated that the premium on green products had been declining over time and that by 2010 that “green premium” of “Greenium” would be ~5%.

Have any of you seen newer studies that talk about this green premium or what additional price someone would be willing to pay for a comparable product which was “green?”

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