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The Green Premium

March 31, 2010 at 11:17 am in Entrepreneurship, Speechifying by John Freisinger | No Comments

Yesterday I spoke on a panel in front of an audience of green entrepreneurs. I cited an older study that I had seen that indicated that the premium on green products had been declining over time and that by 2010 that “green premium” of “Greenium” would be ~5%.

Have any of you seen newer studies that talk about this green premium or what additional price someone would be willing to pay for a comparable product which was “green?”

Micro-Messaging for Entrepreneurs

March 12, 2010 at 3:37 am in Entrepreneurship, Executive Speaking, PowerPoint by John Freisinger | 2 Comments

Today I was working with an entrepreneur on his big pitch for an investor. He had spent all of his time creating slides and none of his time worried about the message he was trying to deliver. I asked,” If the projector went down and all you could do was try to salvage your presentation with one take-away message to the investor, what would that message be?”

I finally had to stop him after 5 minutes of circular technical descriptions of his “revolutionary” device.

Could you create a 10 word tagline that captures the essence of what you are promoting? Could you do it in 140 characters? If not, perhaps you do not fully understand the value you bring to the discussion.

Blog 0.1

March 11, 2010 at 7:14 pm in Entrepreneurship, Executive Speaking, PowerPoint, Speechifying, Tech Transfer, Toastmasters by John Freisinger | No Comments

Adding my voice to the cacaphony of those with little to say and lots of tools with which to say it.


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